ClickZ Travel Newsletter - 09.26.2024

PLUS: Join TikTok, Seraphine and Sweaty Betty for Fospha's BFCM live discussion on October 3

Author

Marina Mouka
September 26, 2024 • Estimated Reading Time: 5 minutes

Editor’s Pick 🌟

Peak season is the single best opportunity for D2C brands.

To help you capture it, Fospha has assembled a panel of industry experts. Join them for a live discussion featuring leaders at Sweaty Betty, Seraphine, and the Head of Measurement at TikTok.

📅 Date: Thursday, 3 October 2024

🕒 Time: 11 AM EST / 4 PM BST

P.S. You'll have the chance to ask the experts questions about peak season strategies in real-time!

Gain exclusive insight into:

  1. Proven tactics to maximize peak period opportunities, shared live by experts

  2. Strategies for capturing customers efficiently through a full-funnel approach

  3. Insights on growing your customer base profitably with effective measurement

Methods for identifying and capitalizing on growth headroom for efficient scaling across channels

Specialty Bites 🍪

Expedia partners with creators, celebrities, and brands to launch 'Travel Shops' on its app, offering curated travel recommendations. The initiative, currently invite-only, will expand in 2025. Influencers and partners can monetize their travel picks, while travelers can explore and book unique accommodations and experiences.

Soft-sided luggage is making a comeback, favored for its flexibility, lightweight nature, and practical features like exterior pockets. Despite the recent popularity of hard-shell suitcases, brands like Away and Dagne Dover are innovating in the soft-side market, offering stylish, durable options that appeal to modern travelers.

Wolf has launched a new line of travel jewelry boxes in collaboration with Bea Bongiasca. The collection features luxurious velvet, embroidered microsuede, and vegan leather designs. The pieces include a jewelry roll, travel zip case, and travel portfolio, all showcasing Bongiasca's signature loop design.

Victorinox will showcase its latest travel gear and watch collections at the TFWA World Exhibition in Cannes. Highlights include the Architecture Urban2 luggage line and I.N.O.X. timepieces. The booth will emphasize the "Made to be Prepared" concept, focusing on innovative design and consistent marketing.

Victorinox described the Cannes show as an invaluable platform for the company’s strong multi-category GTR business.

Sorbet Island is set to debut its latest swimwear and travel accessories at the TFWA World Exhibition in Cannes. The brand, founded by Sophia Mamas in 2014, focuses on inclusivity, authenticity, and positivity. Crafted in Greece, the collections are inspired by Mamas' childhood memories and the Aegean Sea's beauty.

Highlights include five new swimwear styles and a vibrant 12-shade color range. The Lory bikini and Mia triangle top are standout pieces. Additionally, new travel accessory sets featuring silk sleep masks, scrunchies, and bracelets will be introduced. These sets are designed to offer comfort and minimize hair breakage. CEO Sophia Mamas is confident these new offerings will attract both existing and new customers.

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