ClickZ Travel Newsletter - 09.05.2024

European airports re-introduce strict cabin bag regulation

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ClickZ
September 05, 2024 • Estimated Reading Time: 5 minutes

Specialty Bites 🍪

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Air travel across Europe has hit a familiar snag with the reintroduction of the 100ml liquid limit at airports, starting September 1. This comes after much anticipation around advanced C3 security scanners, which were expected to make travel easier by allowing passengers to carry liquids and electronics without the usual restrictions.

The European Commission announced in July that the 100ml liquid limit would be reinstated, affecting airports in the EU’s 27 member states, as well as Iceland, Switzerland, and Norway. The UK, which had also rolled out these scanners at select airports like Luton, pulled a similar move earlier this summer.

Airports in Germany, Ireland, Italy, the Netherlands, Sweden, and more had already begun using the new C3 scanners, expecting smoother security processes. However, with the scanners not fully deployed, passengers are back to using tiny bottles and Ziploc bags.

Unfortunately, there’s no clear timeline for when these issues will be resolved, leaving travelers to once again adjust to the 100ml limit.

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The U.S. Travel Association and Congressman Scott Peters hosted a Power Hour in San Diego, highlighting travel's economic impact. Discussions focused on reducing visa wait times, expanding the H-2B worker visa program, and modernising travel infrastructure.

Flight attendants face common annoyances from passengers, such as immediate water requests, stretching in aisles, and heavy bags. Solutions include bringing a reusable water bottle, using an airplane footrest, packing snacks, and opting for lightweight carry-ons. These tips ensure a smoother, more considerate flying experience for everyone.

Performance Platters 🍽️

In August 2024, TikTok and Amazon teamed up for a seamless shopping experience directly within the TikTok app. This timely partnership, coming just before the Q4 shopping season, leverages TikTok's massive user base and Amazon's e-commerce dominance.

But how will it impact brands?

A major challenge for brands is measuring the halo impact of social media interactions on Amazon sales, as Amazon's data exists in a walled garden and relies on a last-click attribution model, potentially overlooking external contributions that drives product discovery.

The partnership highlights the need for more holistic marketing measurement solutions as the line between social media and e-commerce blurs.

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