ClickZ Travel Newsletter - 09.19.2024

PLUS: New sustainable brand farans launches and business travel set to surge in FY2025

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ClickZ
September 19, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

New sustainable travel accessories brand farans has launched, offering high-quality, elegant products designed for longevity and functionality. Using eco-friendly materials, farans aims to enhance travel experiences while supporting the Hope Foundation. Founders Simon and Caroline Smith emphasise the brand's commitment to sustainability and circularity.

Travel Blue is spotlighting its Gen Z-focused products at TFWA Cannes, featuring backpacks, personalised pins, reusable bottles, and durable luggage. With Gen Z set to dominate travel by 2028, these affordable, sustainable, and functional items aim to capture this demographic's impulsive yet selective buying behaviour.

Rimowa's latest brainchild, The Original Bag, is here to shake up the handbag scene. Imagine your suitcase had a baby with a luxury purse, and voilà, you get this grooved aluminum marvel. It's unisex, timeless, and designed for the urban jungle—perfect for zipping around on subways, electric bikes, or Ubers.

Rimowa's CEO, Hugues Bonnet-Masimbert, calls it the brand's biggest launch of the year, and it's easy to see why. This bag isn't just a pretty face; it's functional, with a one-finger button mechanism and versatile carrying options.

Dropping in silver and black for a cool 1,750 euros, The Original Bag is already making waves. Rimowa's campaign features on-the-move creatives like model Liu Wen and rapper Central Cee, proving this bag is as stylish as it is practical. The company has been dabbling in bags since the pandemic, but this aluminum beauty is their pièce de résistance. It's a nod to their iconic suitcases but miniaturized and optimized for today's fast-paced lifestyle.

Liu Wen in Rimowa's campaign for The Original Bag. PHOTO: Louise and Maria Thornfeldt

Rimowa's engineers had their work cut out for them, miniaturizing suitcase tech into a handbag. The result? A disruptive design that's as at home in a cocktail party as it is on a subway. Bonnet-Masimbert wanted a bag that transcends traditional categories, and it looks like they've nailed it. With a handcrafted leather handle, leather-lined interior, and slots for credit cards, this bag is as functional as it is fashionable.

Business travel is set to rise in the fiscal year 2024-2025, with 40% of companies planning more trips and 42% increasing their travel budgets. Flight Centre's survey highlights a strong industry rebound, reflecting companies' commitment to fostering connections and innovation through travel.

Monos, a Canadian minimalist luggage brand, offers sleek, durable, and functional travel gear. Founded in 2018, it emphasises quality, sustainability, and style. Editors praise items like the Hybrid Carry-On and Compressible Packing Cubes for their practicality and design. Monos combines luxury with eco-consciousness, making it a top choice for travellers.

Performance Platters 🍽️

Fospha's latest report, "The State of E-Commerce H2 2024", reveals crucial trends that will shape your marketing strategy. What's inside:

 📱 How the major platforms' KPIs have trended in 2024, and where you should be investing. 

 🚀 How to access Paid Social's huge scaling potential. 

✨ The most effective Google channel of 2024.

🎯 Full-funnel strategies for Meta, TikTok and Snapchat

 Let's break down the platform-specific insights: 

  • TikTok: Emerging as a powerhouse for efficient new customer acquisition 

  • Meta: Maintaining strong performance with competitive CAC 

  • Snapchat: Experiencing rapid growth, particularly effective during peak shopping periods 

These findings underscore how impactful platforms like Meta, TikTok and Snapchat continue to be for driving sales - yet how underinvested they remain. It's incredible to see that brands can triple spend in Paid Social before becoming unprofitable. Success now lies in diversifying across the entire funnel, understanding the nuances of each platform, and continuously optimizing to unlock more scaling potential.

Jamie Bolton, VP Growth at Fospha

We Are Social's new study highlights five trends reshaping brand-creator collaborations: creators reinventing themselves, relatable realism, influential allies, credible creativity, and extreme influence. Brands should adapt to these shifts, partnering with creators through lifestyle changes and focusing on relevant, stable content over aspirational luxury

WPP and Coca-Cola topped the 2024 Cannes Lions creative charts, with Coca-Cola winning 17 awards. WPP was named Creative Company of the Year. Heineken and Apple followed in the rankings. The United States was the most creative country. The LIONS Creativity Report highlights impactful creativity driving growth.

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