ClickZ Travel Newsletter - 11.14.2024

Holiday Marketing Strategies for Long-Term Customer Loyalty

Author

Zihan Lyu
November 14, 2024 • Estimated Reading Time: 6 minutes

Follow us on LinkedIn 🔗

Specialty Bites 🍪

TUMI celebrates holiday reunions with innovative gift ideas, featuring dynamic designs and new additions to the 19 Degree Aluminum collection. The lineup includes stylish bags, travel essentials, and accessories in metallic colorways. TUMI's offerings blend functionality with festive sparkle, perfect for modern travelers seeking elegance and practicality.

Apple's new AirTag feature allows travelers to share their tag's location with airlines, aiding in lost luggage recovery. This update, part of iOS 18.2, generates a link for both Apple and non-Apple devices, enhancing communication and retrieval efforts. The feature is currently in beta testing.

Walmart offers a significant discount on the Cshidworld Travel Bag, originally $80, now just $18. This 24-inch bag features multiple pockets and compartments, making it ideal for organized travel. Available in black and pink, it's a popular choice among shoppers, praised for its spaciousness and lightweight design.

Amazon's New Releases hub features top travel essentials, including carry-on luggage, packing cubes, and travel adapters. These items, ranging from $8, enhance travel convenience and efficiency. Highlights include a hardshell suitcase, compression cubes, and a universal adapter, all designed to streamline your travel experience.

Leading Voices 📣 

With the election now behind us, the whopping 44% of consumers who reported delaying purchases pre-election may finally be ready to open their wallets.

Black Friday and Cyber Monday could be bigger than ever as shoppers prepare to make these ‘revenge purchases.’ This is a prime opportunity for brands to capture pent-up demand.

In this article, Jamie Bolton shares 3 tips to make the most of this opportunity:

📉 Integrate Lower-Competition Channels: Platforms like Snapchat have less competition and lower CPMs, offering low-hanging conversion opportunities.

🎯 Consider TikTok for Efficiency: Last year, TikTok saw the biggest month-over-month jump in ROAS in November, making it a highly efficient tool for BFCM success.

⏳ Strategically Time Ad Spend: 2023 data shows strong results from increasing spend at the start of Black Friday week, but the best approach depends on your budget and goals. (Get a full guide to three timing strategies in Fospha’s BFCM report).

For a closer look at the data behind Jamie’s top tips for BFCM 2024, check out the full article.

Luke Jonas on LinkedIn: Going global in 2025

Although Black Friday is just around the corner, savvy brands have half their mind on next year.

With economic challenges in the UK, and a growing opportunity in the US/EU, many retailers are asking: how can we mitigate the risk of our home market?

Performance Platters 🍽️

Marketers should focus on creating emotionally resonant holiday campaigns that align with consumer behaviors. By prioritizing engagement and building brand loyalty, they can navigate the shortened holiday season effectively. Continuous engagement and innovative strategies, rather than early promotions, are key to long-term success and consumer connection.

BigSummit emphasized the importance of multi-channel strategies for eCommerce success. Brands should engage consumers across various platforms, manage product assortment, and adapt to economic pressures. Social shopping, especially on TikTok, offers new opportunities. Understanding consumer behavior and forming strategic partnerships are crucial for navigating the evolving eCommerce landscape.

ClickZ is a Contentive publication in the DTC Ecommerce division