ClickZ Travel Newsletter - 11.21.2024

Crack the Code to Snapchat Success

Author

Zihan Lyu
November 21, 2024 • Estimated Reading Time: 6 minutes

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Snapchat Playbook 👻

Snapchat isn’t just for selfies – it’s a goldmine for e-commerce marketers! Fospha’s Ultimate Snapchat Playbook is your go-to guide for crafting campaigns that convert.

Here's a sneak peek of what’s inside:

✨ Why Snapchat? Discover the untapped opportunities and why Snapchat deserves a spot in your strategy.

🎯 Winning Strategies: Launch Snapchat as a new channel with three easy steps to set yourself up for success.

📈 Scale Efficiently: Learn how to grow your Snapchat campaigns without wasting time or budget.

🎨 Crack Creatives: Nail your next ad with key tips for creating scroll-stopping content.

🔄 Go Full-Funnel: Maximize results by building a strategy that engages at every stage of the funnel.

Sign up now for early access and take your campaigns to the next level!

Specialty Bites 🍪

Samsonite’s partnership with Fibbl highlights how immersive 3D and AR technology can transform online shopping into a more interactive and confidence-boosting experience. By integrating Fibbl’s plug-and-play platform, Samsonite has built a digital library of high-quality 3D assets to showcase its products in dynamic, engaging formats across e-commerce sites and marketing channels like social media and email.

For marketers, this collaboration offers valuable lessons: improving product visualization reduces return rates and builds trust, while creating reusable 3D assets boosts efficiency and supports more flexible content strategies.

Antler’s strategic entry into the US market, led by a retail residency in NYC’s Soho, offers valuable insights for marketers. By opting for a “residency” over a pop-up, the 100-year-old British luggage brand demonstrates how to de-risk market entry while maintaining flexibility. 

A home for us in New York, and more than a pop-up because of the timeframe. It's flexible retail, at least a year but with options to extend or make it permanent. We're de-risking our initial market entry which we see as quite smart, macroeconomics being what they are.

Managing Director Kirsty Glenne 

Antler’s phased approach—starting with DTC fulfillment and now fast-tracking its physical footprint—highlights the power of using data from soft launches to guide investment decisions. Combining archival inspiration with modern functionality, the brand reinforces its identity as a luxury travel house while catering to today’s hybrid traveler.

Marketers can learn from Antler’s ability to balance its heritage with innovation and its calculated steps toward global growth, proving that storytelling paired with strategic expansion drives meaningful results.

The Airback backpack, with its vacuum-sealed section, aims to reduce baggage fees by increasing packing capacity by 50%. While not a complete solution, it effectively accommodates more clothes for short trips or festivals. Its thoughtful design includes compartments and a USB-C port, enhancing convenience for travelers.

The Solgaard Carry-On Closet suitcase, popular on TikTok, features a built-in shelving system for easy packing and unpacking. Its lightweight design, ergonomic handle, and USB charging capability make it ideal for organized travel. The suitcase's innovative features offer a practical alternative to traditional packing methods, enhancing travel convenience.

Performance Platters 🍽️

Brands are gearing up for a mobile-first holiday shopping season, with mobile purchases expected to drive 53% of online sales. Companies like Therabody and Barriere are optimizing their digital experiences, focusing on quick-pay options and streamlined checkout processes to capture the attention of multitasking consumers.

Advertisers and creators are enhancing performance on YouTube and Reddit by focusing on authenticity and trust. Reddit users value learning and diverse opinions, while YouTube offers creators new ad partnership tools. Brands can improve engagement by aligning content with user interests, leading to higher conversions and consumer trust.

ClickZ is a Contentive publication in the DTC Ecommerce division